SEO Search engine optimization:

Local directories.

When you are done with your website, go to the major search engine and register you business site to the local listing.

Here is some address of local portal for search engine:

yahoo: http://listings.local.yahoo.com/

google: http://www.google.com/placesforbusiness

Bing: http://www.bing.com/businessportal/

You can register a home or service business hidding the phisical address. You can add comment, photo, video... All that will help people to find you and you search engine ranking.